Category: Business

E-commerce stores experience fierce competition and need a lot of SEO efforts. Activities like driving traffic towards your website, getting top-ranked in search results, delivering the best shopping experience, retaining customers, etc. are quite demanding. Driving traffic is not an easy task. It is a major challenge.

There are multiple reasons like costly paid ads, dwindling ROI on paid ads, SEO is time-consuming, social media effects, shorter attention span, etc. There is a solution to enhance your online store sales. You will need to increase conversions with generated current traffic. This means, you will need a conversion rate optimization [CRO] process. Optimizing conversion rate will help you lower customer acquisition cost. For example,

• Currently, you are spending $2 per visit, the conversion rate is 5%. Therefore, your total spend is $2000 to get 50 customers.
• Optimization can increase your conversion rate to say 10%, now you will get 100 customers spending $2000 [the same amount]. It is a great deal that justifies your ROI.

On the internet, there are innumerable CRO plugins, but HumCommerce is popular.

HumCommerce is a free WooCommerce Plugin. It is an all-in-one solution that integrates a plethora of great features. It helps you track your customer’s activities as well as identify the weaknesses in your eCommerce site. If you desire basic features then opt for a free version. For more impact, there are paid packages you get to choose from.

Valuable and Beneficial features of HumCommerce CRO plugin

Easy installation

You need to download the HumCommerce plugin from the WordPress.org official site.

After you get the plugin you can install it easily on your WordPress website.Then you will have to activate the plugin with your eCommerce website.

It does not require technical knowledge to use this plugin.
Simply download, install, and activate the WordPress HumCommerce plugin.
In a few minutes, you are done. Wait for about 24 hour to see the magic.

Visitor session recordings

It records your visitor’s behavior from the moment they land on your website.
It allows you to get an idea of how the visitors interact with every webpage like where they click or on which page, they spend more time or how they scroll.

For example, you placed ‘Add to Wish list’ and ‘Add to Cart’ next to one another on the product page. It was identified that visitors click ‘Add to Wish list’ first before clicking on the ‘Add to Cart’ icon. The reason may be visitors find the icon ‘Add to Wish list’ prominent. With this data, you tweak the ‘Add to Cart’ design and get the anticipated result.

The session’s record highlights those areas of your website that are performing well. It even identifies the sections that are neglected and less frequent. You can customize the session recording. Right from configuring session number, choosing URLs, trigger the recordings, and sampling rate, or you can even hide specific data with ease.

User Behaviour Analysis

It allows you  to track visitors behaviour on your eCommerce website. HumCommerce will identify the broken links as well as pinpoint the recording where the user had faced an issue. You can use these insights and make the website work better. Thus, weed out the pages, CTA, forms that don’t work. You can even know the webpage that attracts more traffic and the ones that need improvement or more effort.

E-Commerce Cart Abandonment Insights

You get detailed insights on average order value, orders, revenue, cart abandonment, and more. The insight into the purchase cycle helps to enhance your CRO. You can focus and strategize on low performing products. HumCommerce gives you a magic report in the form of 20 recommended sessions daily that you can watch. These session recordings are flagged by HumCommerce without you having to do any analysis yourself.

Importance of HumCommerce Magic Plugin

HumCommerce Magic is a WordPress plugin that helps to find why your users don’t end up purchasing. Users get frustrated because of error messages during their sessions or due to clickable elements lead to nowhere [dead clicks]. Some even abandon their shopping cart without completing the purchase process.

Remember the abandoned cart costs mean a significant amount of revenue loss. So, you will need to plan a follow-up program to fix the cart abandonment issue. You can send a reminder email about their incomplete purchase. You can even offer coupon codes for encouraging them to finish the checkout.

Conversion optimization with the HumCommerce plugin helps to keep track, record, and analyze the frustrated user’s behavior. You can then take steps to fix the issue like adjust your misleading UI, fix generated errors, and correct broken links. The best part of conversion rate optimization is results are long term, but you need to test and tweak consistently.

Wrap Up

HumCommerce plugin is excellent for e-commerce sites in terms of –

• Usability – Helps to collect a lot of information from different points. It specializes in the e-commerce niche and helps to monitor all kinds of errors on the website.
• Interface– The UI of the HumCommerce Magic plugin is intuitive, so you can understand and use it with ease.
• Outcome – HumCommerce tool is equipped with potent features that can help you in visitors’ behavioral analysis and conversion rate optimization.

HumCommerce is aptly suitable for your eCommerce store needs. It certainly helps you increase the conversion rate and overall revenue from your eCommerce business.

HumCommerce analyzes the data and helps you to draw the right conclusions. The plugin does the heavy lifting, which allows you to concentrate on your business growth.

Try the free HumCommerce Magic plugin today –
https://www.humcommerce.com/

There are many ways of doing business online. One can choose between social media posts, SEO, PPC, emails, etc. Finding the best digital marketing company in Sydney can be quite difficult. There are so many companies offering the same work and the strategy always depends on the audience you are planning to work for.

Aiad is an SEO company providing the right SEO packages suiting your business. They help businesses in reaching their targets in cost-effective ways boosting customer satisfaction and increasing organic traffic of customers.

What works do marketing agencies do?

Marketing agencies help in getting more sales through different mediums for attracting ideal customers and improving online presence. Some services provided by them are:

• SEO

Getting your articles in higher rank is not just for building awareness but when it reaches higher ranks then it can capture all the potential customers to your business. There are SEO agencies for doing the works but many marketing agencies also do those.

• Google Ads

Google Ads is a great way of attracting customers where the search marketing team is looking for a solution to solve all their problems. Many people turn to Google for getting answers so, Google Ads are highly profitable.

• Content marketing

Content marketing is writing a few blog posts every week and putting them upon websites. Services offering content marketing make the inclusion of blog post generation, infographic creation, content analysis, etc.

Finding the right digital marketing agency for you

• Finding out what the company needs in digital marketing

Creating a list of questions will help in understanding the needs of business and if are looking for a local firm, then the search area will as per your locality.

• Checking the experience of the agency

Working with a digital agency gives you the scope of working with professionals and talented brains of the industry. If you are planning of partnering with them, then you have to get the best brains. You must do your research well. The agency is supposed to have a team specializing in different areas of work.

• Reading reviews and testimonials

Before choosing a marketing agency, you must read the reviews of the agency of other people. Reading hundreds of reviews make sure that you are choosing the right agency. These companies must give long term results and built strong client relationships.

• Knowing all the rates and prices

You must be aware of the budget that you have to spend on hiring a digital marketing agency. When you are planning of investing in a company, then find out whether it can promote itself or not. Even learn about their rates. Also, find out when they can deliver the work to you.

• Know how they measure the client’s success

After hiring a digital marketing strategy, always find out how they are finding out ways of measuring the success of clients. Find out their key performers or KPIs and how they are checking the KPIs are in line with the business.

Conclusion

These are some of the ways of finding the right company for you. Search online and you can find the best ones for you.

If you are in any business that is not doing too well then probably you are planning to liquidate your company, so that you can clear your debt.

In such condition, you may need an insolvency advisor, who can guide you properly to carry out your company liquidation. If you are not too familiar with insolvency then there can be few questions in your mind that you may like to get an answer.

Following are few common questions that you can ask your insolvency advisor before you initiate the process.

     1. What is your qualification?

While searching for any doctor or lawyer, normally you would like to ensure that he is a qualified professional and similarly for personal insolvency expert too, you need to know about his qualification, so that you know you are in safe hands.

     2. How much upfront fees need to be paid?

Like any professional service, it is important to know the fees and other terms and conditions for making payments. You also should know if there are any hidden charges besides the usual fees.

     3. Where can our communication take place and will you maintain privacy?

To discuss about insolvency there will be proper communication with the advisor and that you want to do in confidential manner. Therefore, it is important to know how and where the communication will take place to protect your interest.

     4. Have you got membership of any professional body?

Every professional is usually having membership with certain professional organization and insolvency advisors are also no exception to that. Make sure that the advisor is member of ASIC or any other professional body.

     5. What is company voluntary liquidation?

Company voluntary liquidation has 2 forms:

• Member’s voluntary liquidation – Where the company may be solvent, but directors have decided to close their business. 
• Creditor’s voluntary liquidation – Where the company may be insolvent but directors have decided to liquidate the asset of company to pay their creditors.

     6. What is company liquidation process?

To start with the company has to cease their trade, all their assets will be sold off and entire payments are returned to all their creditors as per their distribution order. 

It is very simple and precise way to explain the process. In actual practice, lots of steps have to be followed to do it in proper order.

     7.  How long liquidation process take? 

Usually it will depend upon the individual conditions that the company is presently in. Few large companies may take few years while a very small and simple company may need just few months only.

     8. Can any company still trade in liquidation?

It is not possible, as company under liquidation will wind up their trading as it can only increase their debs.

     9. Can any company survive liquidation?

Generally, any liquidation process will be considered as end of company’s life. However, there are few exceptional circumstances where procedure can be stopped but that is very unlikely.

However, business trading style may be different with different legal entity and its business may continue.

In these times of economic uncertainty, money is indeed tight. Particularly in the case of small businesses, where there are perhaps even less guarantees than in larger firms, managers and owners may find that they are struggling to keep their companies afloat. Of course, every business is different and there could also be any number of other reasons why your business is not succeeding as it could. However, at very least, you can deduct a considerable amount of money from your monthly expenses if you think smart and save in the following areas.

WAGES

It is of course true that skilled, dedicated and reliable employees are the epicentre of any successful small business. In many small businesses, your employees in some way become part of the identity of your company. At very least they certainly help to shape it. However, wages are indeed some of your biggest expenses as a small business owner, so you must in reality look at ways of managing with reduced staff. In this case, look to freelancers, temporary help, volunteers or even students doing work placements. Naturally you won’t want to give too much responsibility to those who you aren’t paying. But if you are able to eliminate one weekly salary through sharing the reallocation of office responsibilities, then you are already on your way to big savings. Remember, as a small business owner, you should never employ anyone to do a job that you could quite easily fit into your own schedule.

TELECOMMUNICATION COSTS

Telecommunication facilities are now an essential aspect of most if not all small businesses. Accordingly, they generally represent a large portion of your daily outgoings. In spite of this, you can in fact cut costs considerably if you are willing to exercise a little discipline and perseverance in this department. Perhaps the most obvious way to do this is simply to turn things off when they are not in use. You’ll be surprised at the savings you are able to make over a long term period by exercising a little discipline in this area. Regarding your telecommunications package, most companies will offer bundles and may even offer discounts for businesses. Remember, companies will want your business, so never settle for the price that you are initially quoted. Be sure to check back on a regular basis to see if they are able to offer your small business a better deal. It also never hurts to threaten them with moving to a different service provider.

SAVE ON THE LITTLE THINGS

Besides the bigger costs of employee wages and telecommunication overheads, there are countless little things you can do to ensure maximum savings on your overall company expenditure. For example, always purchase recycled printer ink containers instead of buying new. Save coupons wherever possible, and keep a tight rein on things with a well formatted Excel sheet. These can help with getting discounted cleaning or office supplies. And look for free computer software alternatives. There is no sense in spending thousands if you can get the same job done for nothing.

Work orders work as an engine of a maintenance operation in an organization. They supply power to the team and displace work from one point to another. There are several engines worldwide, in different forms ranging from high-powered studs to rusted duds. Let us know more about the work order and the various processes of it.

About a work order

Arbetsorder order serves as a tool of communication that conveys all the needed information pertaining to a task. Work orders aid everyone from technician organizer to maintenance managers, in assigning, prioritizing, tracking, and completing major tasks.

When it is performed well, work orders help to capture information, distribute it, and then use it for getting the work performed as smoothly as possible.

About the work order process

Each and every work order comes with a lifecycle that contains 3 major phases such as creation, recording and completion. All these phases are bifurcated into various steps. On understanding these steps along with having a proper work order procedure in place ensure that the tasks do not stuck in just single phase and gets converted into a backlog.

Identification of tasks

Maintenance tasks are categories that fall into 2 groups, as unplanned maintenance and planned maintenance. The planned maintenance comprises of all those jobs that you know before time, such as routine examinations.

On the other hand, unplanned maintenance comprises of all those tasks that you can’t predict such as an unexpected breakdown.

Creation of a maintenance request

The job details are collected and submitted for maintenance. When a machine gets broken, then an operator prepares a work request. This request is then submitted to maintenance. If the task is properly planned, then a work order gets created. It is triggered at the right time.

Prioritize and schedule the work order

A few jobs are time-sensitive when compared to others. Once you prioritize the work order, you will now need to schedule. These work orders are easy to schedule on the basis of a set deadline, dedicated time blocks and planned maintenance triggers. Setting a deadline helps in keeping everyone informed and accountable to avoid any misfortunate circumstances.

Allocate and accomplish work

The work order gets allocated to a trained technician, who will then accomplish the task. This can either be a quick equipment check, or a complicated repair job that consumes several days.

Closing and documenting work order

A well-organized work order helps in critical building of asset histories, review of past work solutions, and preparation for audits. Once the work order terms get completed, its closing can be done. Managers may require checking the work order for any compliance needs. Once the work order gets closed, the work order can easily be filed.

Analyze and rework work order

Completed work orders comprise of valuable information. They will provide you important insight into the systems and processes that can be efficiently used for fine-tuning the operation.

When you have a log of work order, you can enable technicians to spot alternate solutions and missed steps on occurrence of issues.

Conclusion

These are the steps in which work order gets implemented in a business.

Instalment loan is more common than onetime payment loan for the number of benefits it offers to the takers. Any debt paid back dividing the total principal amount in small parts, including interest to be paid back monthly till the whole debt is paid off is known as instalment loan.

Generally, when people apply for a loan, they need large amount of money to buy commodities, to pay medical expenses, children’s education, trading or to start a new business. To repay the borrowed amount in bulk isn’t possible for everyone. Thus, this mode of repaying helps the borrowers to return the funds on a monthly basis.

If you are looking for flexible and agreeable repayment terms, then you must turn to LoanPig. They are the most opted for lenders in the industry. By visiting their website, LOANPIGUSA.COM, you will be able to easily learn more about the instalments loans as well as apply for one instantly.

What are the prime benefits of instalment loan?

• Both personal and commercial loan falls under the instalment loan. Both need to be paid back regularly in pre scheduled payments. This way of repayment makes the borrowed amount to be fully paid back in easy way.
• Documents to be provided along with the loan application depend upon the purpose of loan requirement. For most of personal loans personal details, salary slip or trading account sheet is enough to avail the loan.
• You can easily have this kind of loan even if your credit score isn’t at the satisfactory level. In some cases, the interest may be high, however the loan is sanctioned.
• The loan approval happens fast. Commercial loan sanction may take few days however small amount loan sometimes is instantly approved.
• If you prefer the loan payment for a longer time period like years the monthly instalment amount will be less in accordance to the money you have borrowed.

Prior to applying for this kind of loan it will be helpful to know more about the way the instalment loan process works.

Here are few points on how instalment loan works:

Any type of loan taken by the borrower is repaid back at regular monthly schedule is termed to be instalment loan. It can be collateralized as well as non collateralized loans. The person requiring loan fills up an application either online or in the land-based office of the finance provider. Usually, with the personal identity documents, the borrower needs to state the purpose to have loan. If it is for purchasing vehicles, the lender will ask to pay a fraction of the selling price of the vehicle as down payment. Higher the down payment money, the rest loan amount will be sanctioned with less interest.

The other kind of fees are included in the total principal loan amount like taxes, processing fees and other kinds. Thus, it is best to avail loan from the finance aid provider charging quite less of additional charges. There is provision to pay the whole amount before the time period helping in paying less interest.

You can have any kind of instalment loan to be repaid back with ease and without any stress.

In the age of digital marketing when most customers use the Internet extensively to research and shop for their needs, your website is the first place where you can impress potential customers. Every business needs a well-designed website to communicate to customers the value of their products. An effectively designed website will boost your brand image, and build credibility for your business. Business websites can be developed via DIY techniques using web building templates and hosting services. However, an effectively designed website requires expertise in various areas to ensure that your website looks professional, and functions optimally. Hiring a professional web design agency will give you great return on investment, and expert web designers know the latest technology and design trends of effective web design. A web development agency in Atlanta can help build a great website for your business.

This article talks about the important design principles when developing a website, read on to find out the best practices involving web design.

Effective Layout

An effectively designed website is intuitive so that users are able to quickly scan for and find information they need. It’s important to have a visual hierarchy on each page of your website, so that users know what they’re looking at. A clear layout, moderate visual clues and easily recognizable links help users to find information easily, which is the hallmark of good web design.

A key principle of effective web design is to make your information easy to read and digest. Clearly organized information using headlines and sub headlines, bullet points, and appropriately placed compelling images are some effective web design techniques that help build a great looking website.

Arranging content into well-spaced, grid-based layouts made of sections, columns, and boxes, creates a clutter-free and professional looking website. Eye tracking studies have shown that people scan computer screens in an “F” pattern. The top and left of the screen are what catches people’s attention, while the right side of the screen is rarely seen. Focusing on this behavior of users, effectively designed websites display information in order of importance, from left to right, and top to bottom.

Colors, Images, and Navigation

Use of complementary colors will create a beautiful website, use contrasting colors for the text and background to make your web site more user friendly. White space/ negative space is an important web design element that is effective gives your website a modern and uncluttered look.

Appropriate images can help showcase your products effectively, and will strike a connection with your target audience. Choose the right mix of images and text to communicate effectively with your audience.

Get in touch with a web development agency in Atlanta for all your web development requirements, which can help in effectively marketing your business.

If you’re setting out to build a business one of the virtues you want to imbue it with is strength. But before you make any decisions it makes sense to thing a little bit harder about just what ‘strength’ is in this context: what does it mean for a business to be strong, what’s the cost of it and how can you achieve it?

Branding

One of the things that makes a strong business is bold, instantly recognisable and, yes, ‘strong’ branding. You need an image consumers can buy into and want to be part of, and recognisable hallmarks from a logo to a colour scheme to a font that act as a signature across all your ads, designs and packaging and ensures customers know instantly who you are and what you offer.

This kind of strength does not come cheap. To create strong branding, you need insight into the market to tell people what value, and what different styles communicate to them, and then the skills to turn those insights into a design bible you can apply to your whole business. Working with a branding agency doesn’t always come cheap, but it does repay your investment over time.

Resilience

You might have the best idea for a business in the world: an inventive solution to a common problem that everyone will want: a cheaper way to bring people a product they already love, or simply knowledge and expertise that lots of people will be happy to pay money for! There’s much more than ideas that go into businesses, though, and you need the skills to build a resilient business that can weather shocks and setbacks along the way to success.

To build a resilient business, you need to have a strong ‘risk avoidance’ philosophy built in from day one. It can’t be the only drive motivating your business: you need the confidence to pursue opportunities, but as long as you have voices advocating for the avoidance of risk you’ll always think twice and ensure you’re prepared before plunging in.

You need to: make sure of your sources of funding. If an investor is unsound or suddenly pulls out you could find your business holed below the waterline at the worst possible time. If your investors lack confidence in your plans you might find it difficult to secure subsequent rounds of funding so ensure your business plan is rock solid, and built with expert advice.

You need to make sure your business is compliant with all the laws and regulations governing it from taxation to any specialist materials you use. It’s no good crossing your fingers and hoping for the best: you need to be secure, belt and braces before you even begin.

Finally, you need your employees to be resilient too. They’re your expertise, your workforce and your most important asset. If your business is set up to exhaust them, you’ll churn through them and find yourself left with nothing, so ensure you’re really taking care of their wellness, not just sounding off a few popular buzzwords.

Most of the marketers focus on the online visibility, reviews and other ratings for the local business. However, there is one more aspect that should get proper attention.

The online Reputation is something that ensures the image of your brand among your local consumers. Thankfully, there are reliable online reputation management services Indiaready to help your local business.

1. Become visible on all necessary online platforms

To improve your image, you need to come in front of the consumers first. Hence, it is necessary that your business is visible on every relevant online platform such as Facebook, Twitter, Google+, LinkedIn and others as well. There are many social media sites available. So, it should not be difficult for you to find the relevant options for your business model. If you have a visual focused business such as restaurants, then, Instagram and Pinterest, and Facebook are effective platforms for you. Similarly, LinkedIn helps a lot when you want to target other businesses with your brand.

2. Stay active on social media

Just creating a profile on each social media is not enough. You need to be very active and engage the audience with a different approach. The posts related to your business, products, and services can help you, aware people. The regular posting keeps you visible in front of the target market, which increases your reputation for sure.

3. Social profiles of the business individuals

The owner, founders, executives and other authorities of the business can grab a lot of positive promotion. Hence, the effective individual social media profiles become a necessity. The online profile of the authorities should be high, so that, no defamer can harm the image of your business individuals.

4. Leverage blog for reputation

Yes, your blog can become a tool for managing your reputation as well. The blogs make it easier for you to respond to any negative news about your business or brand. You can put your point across effectively and ensure your stand in any situation. However, it is important that you respond very carefully. It is critically important to understand every aspect of any negative news before saying anything.

5. Accept the mistake

 If you find out that the mistake is from your own side, then, there is no shame in apologizing. A genuine acceptance of the mistake will not affect your reputation badly. Then, you can work to re-establish your reputation and achieve the fame back again.

6. Get professional help

There are a few reliable orm services India available to help local businesses. All you need to do is find the right reputation partner and hand over the job to them. With their help, you can get assistance in all kinds of situations.

So, keep these tips in mind and manage your online reputation effectively.